![]() ![]() ![]() When the rebranding and re-launch takes place, the EA Origin brand will be put to bed completely. The publisher will still have its own launcher, known currently as the EA Desktop App, but it will be a completely revamped experience, described as a “next-generation PC gaming platform”. Now, the next step is to eliminate Origin.ĮA is doing away with Origin at some point. Since then, the EA/Origin Access subscription service has been rebranded to EA Play, the service has been made available on Steam and as part of Xbox Game Pass. EA began shaking up its digital content strategy late last year with the announcement that its PC games would return to Steam.
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